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A new price war in the Pentium 4-supporting chipset market is beginning to heat up, as Intel and Taiwan¡¯s three major chipset makers now officially step into the arena with their latest products. VIA Technologies started shipping P4X266 chipsets in mid-August, and planned to sell the products 25-35% cheaper than Intel¡¯s. Silicon Integrated Systems (SiS) expected to begin volume shipments of SiS645 in mid-September at a price of US$18-20 per unit. Confronting the competition, Intel also decided to lower the quoted price of its latest 845 chipset by US$2 in December.
VIA was the first contender among Taiwanese chipset companies. At the moment, some manufacturers have adopted P4X266 for their Pentium 4 boards and shipped them as white box products to China and Europe. A few first-tier motherboard manufacturers have also sold P4X266-based boards to distributors in Japan. However, given the ongoing license dispute between VIA and Intel, quite a few motherboard makers have chosen to wait and observe market acceptance of P4X266 lines.
To compensate for the lateness of the rollout and shipment of its SiS645 chipset, SiS is now trying to catch up with VIA and Intel, using extremely an appealing low-price. The SiS645¡¯s quoted price at US$18-20 is at least 25% cheaper than VIA¡¯s.
Although SiS seemed to fall behind its competitors for the moment, industry sources noted that SiS has been moving fast in chipset development, since the company also has its own wafer fab. Currently, SiS645 is now at the A2 phase for debugging.
Although Intel is likely to launch its DDR SDRAM-based, Pentium 4-supporting chipsets early in the fourth quarter, the company will not start actual volume production until the first quarter of 2002. In order to grab a share of the market before Intel introduces its products, the new chipsets launched by VIA, SiS and Acer Laboratories (ALi) can all support DDR333.
Ãâó : www.digitimes.com
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